Blog

I like to write about people, the places they live and the things with which they choose to surround themselves. Here are some of my favorite pieces that made it into Article.

E-E-A-T in AI Search: Why Brand Authority Matters

In the evolving landscape of AI-driven search, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is proving to be a crucial element for digital visibility and brand authority.As AI-generated answers become more prominent, the focus shifts from mere rankings to the reliability of sources and the integrity of content.